Paul Lewis Design

Oliver Sweeney

Case Studies

Background

Oliver Sweeney has been designing and manufacturing high quality footwear since 1989, when he developed the "Anatomical Last", a unique design sculpted to give maximum support and comfort to the wearer. Since then his name has become synonymous with quality, attention to detail and style.

Challenge

Our challenge was to create a site that matches the vision of the brand -  a mix of contemporary style, unique detailing and traditional quality.

Solution

We opted for a fresh, white site to give maximum emphasis to the products. Clean list pages lead to an innovative detail page design that breaks the mould of usual e-commerce layouts,creating a shopp-able, high quality user experience, in keeping with the brand. Full social commerce links and and an integrated publishing platform allow the brand multiple opportunities for conversation with its consumers.

Results

A site that simply works for the brand. Engaging, modern and usable.

www.oliversweeney.com