If you are in charge of a business social media profile, you’ll need to ensure you are posting the right amount and variety of different types of posts to make your customers and followers feel like they can connect to you.

Social media enables businesses to connect with millions of potential customers in a short time, simply by posting fun and engaging posts to their networks.  A big mistake some businesses make is focussing too much on sales and selling tactics, rather than engaging followers and building up their curiosity in the brand.  One way to build more engagement is to post questions, polls, competitions and fun pictures or videos which show the brand off from a number of angles, rather than simply through sales.