Paul Lewis Design

Email Marketing

Case Studies

PLD offer a full service email marketing program designed to achieve the best results possible for your business. The service includes strategy, design, build, broadcast and reporting.

Strategy

Direct Contact marketing through email is still the most effective way to keep users engaged on an ongoing basis. We design our sites to make email signup intuitive and easy to perform. We plan our emails to perform a range of specific tasks such as single promotion, multiple promotion or news and events, in line with key commercial objectives. We work closely with our clients to create striking emails and report back on the results of each campaign

Design

Our designs are bespoke and created entirely differently for each client. We do not start from pre-formatted templates, but study the needs of each client/campaign and proceed accordingly.

HTML

We create the HTML for your emails (and other services) here in our studio. This means we design and create in one place, reducing the risk of errors, and allowing us to alter and adapt emails at much shorter notice.

Broadcast & Analytics

We have partnerships with a number of the best bulk mail suppliers, and we have in-house management expertise to ensure timely and error free despatch. We report on campaign results and consumer segmentation and use our merchandising and marketing experience to re-imagine/re-design campaigns to work harder. In other words, having the whole process, all under one roof, gives clients a more responsive, flexible and accountable email marketing service.

Using PLD for in-house email services offers a number of benefits above taking the process out to external e-mail houses

1. One-Stop-Shop: One supplier to deal with who takes responsibility for the whole process

2. Speed: Keeping design, build and despatch together in one place shortens the time between request and broadcast

3. Flexibility: An integrated approach allows greater flexibility for iterations, late changes and A/B testing

4. Creativity: We are able to experiment with new formats / campaigns in an easier and freer way

5. Responsiveness: We are able to test, consult, adapt and deliver with extreme speed