Paul Lewis Design

What We Do

Digital marketing

Designing an effective website is one way to attract and retain customers. But planning and implementing a well thought out and clear digital marketing strategy is critical to keeping your site high on search engine rankings, and also essential for building meaningful relationships with your customers.

By using SEO, PPC, email marketing, content and social media marketing, our online campaigns maximise brand awareness, drive relevant traffic to your site and deliver higher conversion.

Search Engine Optimisation (SEO)

The aim of SEO is to drive relevant, high quality traffic to your website. Put simply, the more key phrase-rich and relevant your content is, the higher your site appears in the search engine rankings and the more visitors looking for your products or services you receive.

We offer initial and on-going SEO for your website, including a competitor watch service and weekly recommendations to refine your keyphrases and content. Check out our client, award-winning, brand experience agency, Sledge which now has a top Google listing for the competitive keyphrase ‘brand experience agency London’!

Email campaigns

Permission-based email marketing is an essential, cost-effective and measurable customer acquisition and retention tool. It allows you to send personal and highly targeted messages, builds customer confidence and opens up a wealth of cross-selling and up-selling opportunities.

We create and manage powerful email marketing campaigns with our preferred email marketing specialist. From devising your strategy though to building and managing your list, designing templates, campaign fulfillment, tracking and analysis, we ensure your email campaigns are sent with confidence and maximize profits from your website.

Social commerce: blogs, forums, social media and viral marketing

Social commerce can enhance your sales through user-generated content such as blogs, forums, customer ratings, reviews and social media networks, which all encourage customer participation and a two-way dialogue. It also includes viral campaigns which create ‘buzz’ about your products or services that consumers want to share with friends. These online marketing tactics will give your brand a much stronger web ‘footprint’ and enhance your website’s SEO more than your site alone can achieve.

We’ve created social commerce strategies and solutions for many of our clients. They range from a knowledge centre for Corney & Barrow to blogs for Faith Footwear and Fortnum & Mason, interactive customer reviews for Long Tall Sally and online changing rooms for New Look. By engaging customers in a two-way relationship, your brand can benefit from consumer feedback, and gain credibility and visibility – ultimately helping increase sales online.

Ad-words

Google AdWords can be a very effective, affordable way to advertise online as you only pay for visitors you receive on a pay per click basis. However, a badly managed campaign can be expensive and achieve nothing. Thankfully, our highly experienced Google AdWords experts prevent our clients making common mistakes by researching keywords and phrases, writing ads so that they encourage qualified potential customers, testing and measuring campaigns.

If you’re already up and running with AdWords, we also provide a Google AdWords health-check, competitor watch service or consultancy by the hour.