Paul Lewis Design

Bombay Duck

Case Studies

Background

Two sisters created Bombay Duck with the aim of selling exciting home interiors products and accessories with exuberant style and quirky design. With more than one thousand exclusive designs and stockists from London to New York, it values creativity and inspiration, drawing from a patchwork world of people, colour and places.

Challenge

Our key challenge was to capture the quirky, creative and international feel of the brand for a new website. It needed to work as a retail sales site to attract new customers, but also as a wholesale site to service a worldwide network of stockists.

Solution

Two sites in one. A powerful, consumer led B2C e-commerce website and an integrated B2B wholesale site, complete with wholesale user journey, checkout process and discount structure. This two-site-in-one solution gives consumers and stockists access to one unified Bombay Duck experience in one branded location.

Our design inspiration came from the sense that Bombay Duck combines the best of British design and Indian exuberance. It’s a place where traditional motifs from both cultures are combined, mixed up and re-interpreted in an uninhibited way. That’s why the background of the site is a classic English wallpaper design that incorporates the bummalo fish. Double Decker buses vie with religious trinkets, and images of rows of buttons and Indian-styled decorative motifs all collide to create a sense of joyful, stylish chaos.

But despite the quirky, creative appearances, we’ve carefully designed the site to meet best-practise standards. We’ve considered every user journey in order to take the customer through a large product catalogue as simply and efficiently as possible.

Results

Initial results are highly encouraging, resulting in both positive feedback and increased sales.

www.bombayduck.co.uk