It is important in this day and age to ensure your website is compatible with all forms of mobile device and tablet. The reason behind this is that more people today are browsing the web on their mobiles and tablets devices than ever before.
If your website is not optimised for mobile, it could be slow to load. Slow websites are a major gripe for mobile users, with many users quitting if the site takes longer than 3 seconds to load. Mobile optimisation allows your site to load faster and could secure you more visitors.
Websites which are mobile optimised are often laid out more effectively on mobile devices. Those which are not tend to try to display the desktop layout on a smaller screen, which can mean text is too small and contact forms are impossible to fill in.
By optimising your site for mobile, you are allowing more people to view the site effectively and they’ll be able to click on buttons and contact you more easily.